Keys Crescent Home

August 27, 2015 By Andrew Somerville

Keys Crescent Home Hits The Market

Homes on Keys Crescent don’t come on the market very often. Take the time out of your day to come view this special 4 bedroom home. This particular home features large principal rooms with rich hardwood floors. A natural blend of a traditional floor plan with open concept is often sought after. The extra care taken in this Pidel built home is evident throughout.

The basement is fully and professionally finished by Sloot construction and boasts a large recreation room complete with a gas fireplace perfect for those cool evenings. Use the extra rooms as bedrooms or an in home office. Stay tuned for more information and photos.

Why Was This Ad So Successful?

August 4, 2015 By Andrew Somerville

What Was So Special About This Real Estate Ad?

People often get worked up when they see an advertisement that hits a nerve. They begin to post comments, some bad and some good! This is precisely what we want. It really doesn’t matter what kind of attention our real estate ad gets, we just want attention. We figure most people have brains enough to discern a good product or service despite what negative people project.

We want to design an advertisement that gets noticed. In Guelph, and likely every city, Realtors and private sellers fall prey to conformity. They print the same boring real estate ads in the newspaper. They do a Facebook post and tell all their friends to share it… great right? Well yes, and we also do that, but what about being the one ad that gets noticed, and noticed by a lot of people!

Here is an example of a project that just wasn’t getting the attention we thought it should get. 3 weeks into the listing and we had no offers. We were baffled and surprised that the market seemed to stall out. Our thoughts were that we were aggressively priced for the area. The home was well cared for and looked great! We had some interest but no bites. What can we do besides print another $200 ad in the local newspaper, or hold another open house?

Here is What We Did!

We selected a picture of the property that was unique and raised a question or two. We didn’t want people to have all the answers from the picture either. We find that questions cause people to think and people want to find out the answer. They can’t click away until they at least click on the image…

Our question was “This door is waiting to be opened. will you be the one?” We followed this with an invitation to visit our open house. The results were outstanding. We couldn’t get the number of people we wanted to open the door physically through traditional marketing, so we virtually opened the door for them…

By using Facebook advertising we were able to select the demographics and location of the target audience, in addition to their interests. This ad cost us approximately $100 and came with tangible results, unlike the newspaper which we can never choose our audience or guarantee their readership. Newspaper cannot give us a click through to our website or virtual tour either. Compare this strategy at $100, to $200 for print….

So What Happened With This Real Estate Ad?

Well the results speak for themselves. Over 17,000 people reached, and over 1,800 websites visits in one day!

Ultimate Goal Reached – See Below

The best part is that we received two offers that night and the property sold conditionally! Whoot, Whoot!! Goal accomplished. We wish the new buyers tremendous success and happiness in their new home!! We are so happy for you.

If you are looking for some fresh thoughts about your home sale, and tired of the same old boring real estate ad, give us a call at 226-780-0202, fill out the form below or just email.

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Half Acre Property Coming Soon

June 28, 2015 By Andrew Somerville

It’s About Time

Every once in a while a magical place comes for sale. This half acre property may not be a magazine cover or a giant mansion, but it does have something unique about it. Something that draws you in and says, “wow, I want that!” A place where you see yourself at home.

21 Malvern is one of those places. It will be on the market soon, as it gets ready for viewings! The home is marvellous and has many opportunities for a large family or small family. The four above grade bedrooms allow for many possibilities. A sunroom to relax in, and a traditional living room and dinning room complete the main floor. Inside is move in ready, however, perhaps you can image more….

Outside is where the true beauty is, with this home. A stunning 1/2 acre lot, which is very rare. The green grass accented by mature trees and gardens. This is truly a gardeners delight. Can you imagine the kids running around in the yard? Perhaps a new pool?

Some buyers my even dream of a large addition with all the bells and whistles. You can certainly achieve a splendid property for less than you would pay for a some newly built homes. Stay tuned, so you don’t miss this home.

Why is 229 Victoria Rd S a Great Investment?

May 22, 2015 By Andrew Somerville

A Deal to Be Made

Many people are attracted to the low price at 229 Victoria Rd S in Guelph Ontario, but may stumble because of the location. What many people fail to realize is that it is a great location! People with insight are the the ones who make the money, rather than those who follow the crowd. Victoria Street is a fantastic home with all the major work completed. This is very rare. This type of home, classified by some as a fixer upper, is the best kind of investment because the costs of updating are not significant. A little paint, carpets and perhaps a facelift for the kitchen and bath.

Reasons Why This is a Good Home:

The hard work is already done.
New roof, new furnace, new a/c, new wiring, new plumbing, newer windows.
There is a bus stop within eye sight of the front door leading to downtown and the university.
Tim Horton’s across the road
Plaza across the road
Guest parking in the plaza
Lane way behind, that can be used to access a new drive way behind the home.
Parks and trails within 500 metres
Golf Course nearby
An up and coming neighbourhood
Potential rent between $1400 and $1800 per month
Potential resale after updates between $295,000 and $320,000
Potential rent to own home which is affordable for a wider range of tenants.
Rent to own tenants can do the updates.

Guelph, ON N1E 5P9, Canada

Open House 19 Camm

April 22, 2015 By Andrew Somerville

This week’s and weekend’s open houses for 19 Camm Cres are poised to be very busy. This is one of the best homes on the market right now for under $500,000. We feel that the market might be willing to pay more for this home. Time will tell as offers, if any, will be reviewed on Tuesday April 28th at 7:00 pm. VIEW LISTING DETAILS

If you are interested in this home please book a showing or call your Realtor. BOOK A VIEWING

Family Home or Investment?

February 27, 2015 By Andrew Somerville

It is often a question that comes up when we list a home for sale in Guelph, “is this house an investment home or family home?” “Who is the target audience?”

167 ARKEL

With 167 Arkell, this is definitely our question once again. Across the lane way sits the model home for this newer development and another resale listing, both are listed for over $400,000. They have excellent finishes and even back onto conservation! So the buyers of these will likely not be an investor, especially a student rental investor. The price is too high. The buyer will likely be an established family or empty nester. So how does that effect our listing at 52-167 Arkell?

Our listing is the same layout as the two mentioned above but does not have conservation behind. The finishes are nice but not at the same level as across the street. The price point is nearly $100,000 less though. So who will be the buyer? It is a good location for a student rental, with the bus so close. The set up inside is the same as many popular townhouses where students rent, in fact it is even better. The price of $349,900 makes it very attractive for its size. Will students want to be beside neighbours who may be looking for a higher standard of life, and expect quiet? They might. If they are graduate students who are series about their studies, absolutely!

WHO WILL BE THE BUYER?

I feel that the buyer of this home will be a young couple. The price point is attractive and the value will likely go up because of the high priced neighbours. Is there a better location that to be right across the lane from a much higher priced home that is essentially the same as yours?

The location of the complex is ideal for a commuter or a local worker. It is very close to shopping, bus and recreation. The hiking trail is right beside for long romantic walks, jogs or taking the dog for a walk. Lifestyle is important for people after a long days work. This home is perfect. I would snatch this up while you can.

FIRST TIME BUYERS

If you are a first time buyer I think this is the house for you. No worries, no maintenance, virtually no risk. The south end of Guelph is a hot place to buy with annual appreciation over 6%. If you want to find out more about what it takes to buy your first home and think it would be wise to have a professional like us guide you through the process, please let us know. We will meet with you and explain the whole process.

Property Viewing

We are glad that you viewed this listing online! Now how about a personal and private tour of the home? Let us know who you are and when you would like to view!!

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