As the times change, real estate professionals need to change as well. With the increasing demand for online home searches, in addition to the influence of green alternatives, the Guelph and District Association of Realtors have become the first Real Estate Board in Canada to own their own publication. The costs of which are much more inexpensive than the former local newspaper alternative, since there are no profits taken. This cost saving translates into more advertising bang for the buck for the REALTOR® which in turn benefits the home owners. The REALTOR® now has more freedom to advertise in multiple venues since costs have been reduced.
The Guelph and District Association of Realtors is also proud to be responsible for saving approximately 10,000 trees a year because of the utilization of drop boxes instead of door to door delivery. Some people will argue that this is not reaching as many people. This is true but the people that it does reach are truly interested in real estate, not just checking out houses or seeing which agents are still in the business. Think about for a minute, how you use the former Guelph Homes section of the weekend paper. If you are like me and most other people I know, you quickly cruise the paper looking for nice pictures, then toss it. Most people go online to see homes. The Association has approximately 300 drop boxes around Wellington County, with more to come. Make sure you check out the online version to keep up to date.
What About Open Houses?
You can still find open houses on Realtor.ca or MLS.ca, along with your brokerage of choice website. You can even find a list on GDREB.ca It is a change of the way we do business, and it is our responsibility help make the change a success! You can help by spreading the word. Tell your friends where to go (not that way), use the icons below to share on on Facebook, Twitter and other social media. Thanks for listening.
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The link to the online newspaper is helpful, thanks. Wow what a cool online paper. Can anybody advertise in this?
Hello Samantha,
This is a publication owned and operated by the Guelph and District Association of Realtors and the content is only from our members. To advertise in this media you need to have an MLS listing and be a member of the local board.